Cultural Echoes: The Beastie Boys and Viral Trends

This chapter analyzes the cultural impact of the Beastie Boys' 'Check Your Head' on the skateboarding scene and its reflection of early '90s music trends. It further explores how contemporary artists like Suicide Boys echo these themes of mental health and societal trauma, juxtaposing past and present musical expressions. The chapter also delves into the complexities of content creation in the digital age, emphasizing agility in marketing and the unpredictable nature of virality on platforms like TikTok.