Noise, Noise, Noise! Cutting through the digital roar.
Infernal Communication
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Introduction
The average Canadian spends 4.4 hours a day on mobile apps, even more than our neighbours to the south. We spend 22.6 hours a month on TikTok alone and check our phones once every 12 minutes. By 2024, digital advertising is expected to reach over 99% of the Canadian population. One way or another, we're all communicators. It's built into who we are. But how do we have our say without being part of the problem?
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