I Got Peter Levels in the Podcast and I'm Still Waiting for That Beer, Wolfie

I remember this was kind of my first introduction to info products because back then I was like building apps and I knew about software as a service, but this idea that you could actually make money from a PDF or a guide. So definitely this was a very interesting eye opening conversation with Xavier Koeffart. It's much easier actually to get people to do a one time payment to get such a list and it's much harder to get, for instance, them to subscribe to your community like I did. And he told me that he would pay me a beer if I was able to get him to be honest. That's how we call him Wolfie. We're still waiting."