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72:  What Distributors Really Want: A Candid Guide for Founders with Sara Harmelin of Allied Beverage - Business of Drinks

Business of Drinks

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Trends in the Beverage Industry

This chapter explores recent trends in the beverage industry, focusing on the importance of differentiation, smart pricing, and authentic branding. It highlights the rise of customization and premiumization, particularly in the low and no alcohol segments, and emphasizes the need for brands to engage actively with consumers through social media and influential marketing.

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