Acquisitions Anonymous - #1 for business buying, selling and operating cover image

How to Make Money (or lose a mint) in the E-Commerce Game - Acquisitions Anonymous Episode 105

Acquisitions Anonymous - #1 for business buying, selling and operating

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The Holy Grail Right of Commerce

The holy grail right of commerce is the lifetime value of customers, and how that plays into if you're selling a consumable product versus a one time use product. So we comes back to this metric call lifetime value, which is, on average, if somebody buys from you, how much will they spend over the lifetime of their interaction with you? The ways you get them to more than one purchase are, you get theirmilladress you, hopefully then try to sell them more of the same thing or other things that your brand also sells.

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