Ramit Sethi: How to Build Remarkable Products to Grow Your Business
The HeyCreator Show
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The Importance of Respect and Immersion in Selling Premium Products
The speaker discusses the necessity of respecting prospects and immersing oneself in the topic when selling premium products. They share a story about a friend who failed to sell his $2,000 course because he had never experienced the emotional journey of buying it himself. The chapter highlights the balance between following a formula for copywriting and infusing personal stories and emotion into the content.
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