Ramit Sethi: How to Build Remarkable Products to Grow Your Business
The HeyCreator Show
The Importance of Respect and Immersion in Selling Premium Products
The speaker discusses the necessity of respecting prospects and immersing oneself in the topic when selling premium products. They share a story about a friend who failed to sell his $2,000 course because he had never experienced the emotional journey of buying it himself. The chapter highlights the balance between following a formula for copywriting and infusing personal stories and emotion into the content.
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