
Tim Harford | The Power of Disorder to Transform Our Lives
The Unmistakable Creative Podcast
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The Problem With Social Media Metrics
When we start quantifying and measuring the world, we soon begin to change the world to fit the way we measure it. Numbers tend to be at their most dysfunctional when they're being used by one person to try to control the actions of another person. The moment you put any pressure to bear on the metric, it will immediately buckle. And this is a fact about the world that has been known as Campbell's law.
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