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The Cost of Not Deciding
Jim Lodge: Do you want another year of almost being in the shape you want? Almost making the amount of money you want, almost being the spouse you want to be, but not quite. And so the question is how much is not deciding cost you up to this point? How are the last five years for you? Is that a cost? You didn't decide to do this five years ago, right? So would you say all that pain that you went through? Is That A Big Cost? Jim Lodge: We're agitating and reminding them of why they are here to increase their action threshold rather decrease their action threshold to get them to step over and make a decision.