Reset + Reimagine: The role of generative AI in SG&A success
McKinsey Talks Operations
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Utilizing Generative AI in SG&A Functions
The chapter explores the current and future possibilities of generative AI in SG&A functions, including accessing and analyzing data, automating basic jobs, and leveraging AI-driven forecasts. It discusses the challenges faced in implementing GNAI due to internal boundaries and highlights the potential for first-mover advantage in this field.
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