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12min chapter
893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story
The School of Greatness
From Idea to Icon: The SPANX Journey
This chapter delves into the creation of SPANX, beginning with the speaker's personal struggles with traditional undergarments. It highlights the transformative journey from concept to product, including challenges in manufacturing and patenting the innovative design. The discussion also showcases the importance of resilience and resourcefulness in building a successful brand from scratch.
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