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893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story

The School of Greatness

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From Idea to Icon: The SPANX Journey

This chapter delves into the creation of SPANX, beginning with the speaker's personal struggles with traditional undergarments. It highlights the transformative journey from concept to product, including challenges in manufacturing and patenting the innovative design. The discussion also showcases the importance of resilience and resourcefulness in building a successful brand from scratch.

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