The School of Greatness cover image

893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story

The School of Greatness

CHAPTER

From Idea to Icon: The SPANX Journey

This chapter delves into the creation of SPANX, beginning with the speaker's personal struggles with traditional undergarments. It highlights the transformative journey from concept to product, including challenges in manufacturing and patenting the innovative design. The discussion also showcases the importance of resilience and resourcefulness in building a successful brand from scratch.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner