RV E18 - The Importance of R&D Functions | TikTok Live 22
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Customer Research Is the Next Piece
Wilbanks: Customers are not going to tell you what they need. The solutions typically that customers give you back is not the right solution. Wilbanks: You have to identify, take their proposed solution, work back into what the problem they're trying to solve and then solve it with your own intuition rather than having them solve it for you.
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