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SONY
Acquired
Sonus With Sunny Boy
Ad buka has this vision of he wants a truly pocketable radio, o radio that you can fit in your shirt pocket and take with you. He could sort of hear a lot of young people out in the streets in the neghbourhood saying, sunny boy. And so wanted to merge this powerful sonus with sunny boy. It's such a great name. The other thing they do is, i think from the beginning it's stylized, is all capital letters. There's one logo before that they very quickly dump,. But there's then four or five iterations. Like that is exactly what the sony logo, evolution over time represents. All love it.
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