The Keys to Success in a Business

You can only model the probability of success to a very limited degree via excel sheets and especially for highly innovative companies in the technology segments you have to test. Starting with a broad mandate whether it was on the food delivery side, on the payment side or before even with a jumper business going into many different markets of the world with limited costs gives you access to accelerated learning,. Giving you access to a lot of data and allows you to then pivot and adjust towards the channel, the country, the city or the intersection of customers  and product propositions that could theoretically still fail.