RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
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Is There a Pipeline Source Optimization?
The most important to dictate future sales velocity and sales productivity is by using a pipeline source. Pipe, low intent lead gen ABM intent, things like that. The next level down would be the campaign, right? So if we're in pipe conversions is the pipeline source; the campaigns might be requested demo, web chat, and contact sales. And then next, I sort of got ahead of myself, the next level down is the channel or source.
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