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How to Build a Conceptual Model for Power BI
When you start with conceptual things first, you start identifying earlier in the process a larger data model that can serve the needs of more reports. You have to decide where the relationships live inside your data model. And I think this is a very good method by which you can say, we do need to understand the interaction between customers and sales. It elicits a lot of conversation that would help you drive for building a better model.