How I Built This with Guy Raz cover image

Away: Jen Rubio

How I Built This with Guy Raz

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From Name to Reality: The Birth of 'Away'

This chapter explores the inception of the luggage brand 'Away,' detailing the creative brainstorming that led to its name and the hurdles of trademarking. It also highlights their focus on design and customer-driven market research, showcasing how they aimed to revolutionize travel with practical solutions.

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