
That s**t will never sell - Baileys inventor on how innovation works - David Gluckman
Uncensored CMO
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The Power of One: Redefining Marketing Efficiency
This chapter explores the value of confidently presenting a single idea in pitches versus the pitfalls of offering multiple options that create confusion. It highlights the necessity of authentic consumer feedback and a direct approach to marketing that prioritizes product utility over complex theorization.
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