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#62 The Autobiography of Benjamin Franklin
Founders
How a Newspaper Can Bring You More Subscribers
"My hopes of success were founded on this, that the only newspaper printed by Brad for the time was a paltry thing. Wretchedly managed, no way entertaining, and yet was profitable to him," he says. "I therefore thought a good paper would scarcely fail." He adds: 'When they see its effects in my favor throughout this relation, when they see that what industry brought to my life, I soon intended to begin a newspaper' But now another difficulty came upon me, which I had never the least reason to expect.'
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