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177 - From Layoff to $250K: The 1-Person Agency Playbook with Zach Ashburn

Nikonomics - The Economics of Small Business

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Pricing Strategies for Consultants

This chapter examines the challenges consultants face when adjusting their pricing structures, particularly the discomfort associated with raising fees for existing clients. It explores the psychological barriers of charging higher rates, the importance of understanding one's market value, and strategies for narrowing service offerings based on market feedback.

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