PRODUCTEA with Leah, Growth & Senior Leadership cover image

15: Blake Bartlett, Partner @ Openview, Product-led VC

PRODUCTEA with Leah, Growth & Senior Leadership

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The Importance of Having a Starting Definition

There are a lot of those misconceptions where people, I think, are looking for a shortcut to PLG. And they'll sort of think that that means, well, if we hire a growth team, okay, now we've become PLG. So there's lots of those misconceptions. What is PLG? Is it a marketing thing? Is it an go-to-market thing? Or is it a product thing? It's like, no, it's a company strategy. It's a different way to build a software company.

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