ACQ2 by Acquired cover image

Making your customers your secret weapon (with Highspot's Oliver Sharp)

ACQ2 by Acquired

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Building Strong Customer Bonds

This chapter emphasizes the critical role of cultivating strong customer relationships for business growth, highlighting the need for clear communication and setting expectations. It explores the balance between delivering services and managing resource constraints while demonstrating how satisfied customers can drive referrals and new opportunities. Additionally, the chapter discusses financial considerations, including the lifetime value of products and the significance of capacity planning in ensuring operational success.

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