Using Historical Data to Inform Your Branding Strategy

It’s that time of the year again. The 2022 Black Friday/Cyber Monday Email and SMS Marketing Plan is finally here to provide industry-leading guidance on the biggest sales of the year.

In this episode you’ll learn:

• All the insights Wavebreak, as a boutique email & SMS marketing agency, has learned from 6 years of running BF/CM strategy for high growth brands.  
• What’s different about BF/CM strategy in 2022: ad costs are more expensive, the algorithms aren’t working as intended, and new economic factors are at play… how should that affect your 2022 strategy?
• Why now is the time to get professional help with your email and SMS marketing plan. If you’ve been putting it off all year, you can’t afford to wait any longer!  

Links Mentioned

• Behind-the-Scenes Of What’s Working Now & Proven Growth Strategies For Q4
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.