Collective Terror: The Blair Witch Experience

This chapter explores the intense fear and collective atmosphere experienced while watching 'The Blair Witch Project' in theaters, reflecting on the film's unique impact on audiences. The discussion includes comparisons with other horror films, personal anecdotes from both seasoned viewers and newcomers, and the film's lasting emotional resonance. Additionally, it highlights the film's marketing strategies and its role in shaping the cultural landscape of the 1990s, particularly in documentary filmmaking.