4min chapter

Beautiful Misfits cover image

TKE: Creating a new kind of business - with James Watt

Beautiful Misfits

CHAPTER

Are We Going to Have a Better Economy in Five Years?

Genrike james says he wants to see a shift in the way businesses are seen. He believes that consumers will be looking for companies whose values match up with their own. The eentrepreneur is now making his own kind of beer, called m m x x x. Genrike: 'We want to create a kindness economy'

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