4min chapter

Reasons Revisited cover image

How to talk to a climate denier

Reasons Revisited

CHAPTER

The Theory of Change Behind Stop Funding Heat

Stop Funding Heat aims to make climate misinformation unprofitable in the UK media. The campaign has had some successes, such as Lego pulling ads from the Daily Mail. Media and platforms spend millions promoting their green credentials through adverts. They don't often realize that they're next to this kind of climate denial or climate misinformation content.

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