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8min chapter
From brand savant to accidental entrepreneur, with Sophia Amoruso
Masters of Scale
Branding and Trust in the Creator Economy
This chapter explores the challenges of engaging small business owners and the significance of branding in building trust. It also discusses the shift in consumer trust from established brands to individual creators, emphasizing the need for authentic storytelling and adaptive company cultures.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode