Who we do and don’t trust
The Briefing
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What's the Difference Between Paid and Organic Advertising?
I think that it's just about taking stock of our very recent history and observing where certainly the political class has gone in recent years. And I think if we're to take media, for example, my generation grew up in the age of this native advertising boom. My generation who grew up solely consuming that sort of media, there has been this really significant lack of trust in media.
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