Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
The Content Strategy Podcast
Is There a Center of Excellence for Content Creation?
What you see is still a push for content creation and sourcing over people who are really thinking about content efforts from strategic perspective. Organizations are very focused on just making stuff to get out the door, to dri p the leads or the te short term tactical stuff. What i'd like to see, especially for the big enterprises that we advise, is there is a kind of a combination of things. But the best kind of approach that i feel like i've seen has been to establish a few rolls at a central level that is kind of a centre of excellence.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
