#177: Seth Godin on How to Think Small to Go Big
The Tim Ferriss Show
What's Your Personal Brand?
Your brand is the promise that you make, implicitly or explicitly. Brands that keep their promises are consistent. You have a brand whether you want one or not. So when should you start working on it? Yesterday? Or a year ago, or five years ago? If it's too late for that, the next best time is right now. No one knows you as well as you do.
Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and -- most of all -- challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to Do When it's Your Turn (and it's Always Your Turn). Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing "Seth" into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame. Recently, Godin turned the book publishing world on its ear by launching a series of four books via Kickstarter. The campaign reached its goal in just three hours and became the most successful book project in Kickstarter history. His last episode was quite a bit longer and dug deep into his bio, routines, philosophies, and suggestions. This one is much shorter -- think of it as philosophical steroids. It may take a few minutes to get into, so be patient. Here, you'll find pithy, actionable things that you can implement, such has how to keep track of the right things and how to create a narrative that serves you best. It's very simple, but it's a foundational skill and mindset that I try to practice myself. This was a fantastic reminder. Please enjoy round two with Seth Godin! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Gymnastic Bodies. This is the training system that I am most obsessed with at the moment. Coach Sommer appeared on a previous episode of the podcast, which turned into a sleeper hit. He is the former USA national team coach for men's gymnastics and creator of this bodyweight-based training system. I'm not easily impressed, and I have been completely blown away by the sophistication and the elegance of his programming. I have been using Gymnastic Bodies for just a few months now, and I already feel more flexible and stronger than I have in years. Check out GymnasticBodies.com/tim, where you'll find the Fundamentals course for diagnosing your weakest areas, those you can tweak for fast improvements. It is incredible. Take a look at GymnasticBodies.com/tim for more details and a large discount. This podcast is also brought to you by TrunkClub. I hate shopping with a passion. And honestly, I'm not good at it, which means I end up looking like I'm colorblind or homeless. Enter TrunkClub, which provides you with your own personal stylist and makes it easier than ever to shop for clothes that look great on your body. Visit†trunkclub.com/tim, answer a few questions, and then you'll be sent a trunk full of awesome clothes. They base this on your sizes, preferences, etc. The trunk is then delivered free of charge both ways, so you only pay for clothes that you keep. If you keep none, it costs you nothing. To get started, check it out at trunkclub.com/tim.
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