AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
129 - Danny Buck - Scaling CRAFTD To £20 Million - Life By Design - Investing In Wine
The Frankie Lee Podcast
Crafted Is a Rebrand, Re Style of HONU
Last year we just, we didn't make that back in profit. We changed strategy this year and put it more into a diversified paid structure. So they choose us on style, not necessarily product. Products is primary, but style is secondary. With HONU, we lost our way with our style. We're an ocean inspired beach brand. And I feel like if you can attach a style to a business, that kind of gives you a branding indirectly without branding cost.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode