129 - Danny Buck - Scaling CRAFTD To £20 Million - Life By Design - Investing In Wine
The Frankie Lee Podcast
00:00
Crafted Is a Rebrand, Re Style of HONU
Last year we just, we didn't make that back in profit. We changed strategy this year and put it more into a diversified paid structure. So they choose us on style, not necessarily product. Products is primary, but style is secondary. With HONU, we lost our way with our style. We're an ocean inspired beach brand. And I feel like if you can attach a style to a business, that kind of gives you a branding indirectly without branding cost.
Transcript
Play full episode
