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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name

DTC POD: How The Best Brands Are Built

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How to Get Your Hands Dirty With Your Product Development

Everyone's product, everyone, the problem that they want to solve is always a little bit different and you know your niche. It's kind of on you to go out based on the resources that you have and try to get to some level of production as quick and early as you can. You need to optimize quote unquote optimize for the big stuff, forget about this most stuff, leave that for later. Don't waste time on microscopically measuring everything just you know freaking lunch and then you'll figure it out.

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