The Importance of Momentum in Football

The concept of momentum and football is something I find fascinating. It's almost inherently really difficult to look at and measure again, because football is just such a low scoring sport. The thing that you want then is going to happen so infrequently that you're looking at everything else, but everything else ties back into the goal. That's a particular with an example where a team maybe scored a penalty or scored a tap in. And that can actually overpower almost everything else that happened in the game if you just look at the expected goals number after 90 minutes.