66 - From Panic to Poise: Guiding Clients Through Market Volatility
TRAP: The Real Adviser Podcast
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The Rebranding Fiasco: Aberdeen's Return to Realness
This chapter delves into the amusing and perplexing rebranding journey of Aberdeen, a financial services company that reverted to its original name after removing vowels. The speakers critique the company's branding choices, questioning the lack of transparency and the comedic nature of corporate identity in the financial industry.
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