The Importance of Authenticity in Social Media

Social media doesn't appear to be going away anytime soon. In this episode, we're talking about how to grow your following so you can make the most of it. Full show notes This week’s episode is sponsored by: Hover: Hover: Your personal brand is important, and it starts with your domain name. Get 10% off your first domain name purchase by going to hover.com/cig. Todoist: If you're a student or educator, you can get Todoist's awesome Premium features - like project templates and automated reminders - for 50% off at https://todoist.com/education. Things mentioned in this episode: College Info Geek Discord Server Gary Vaynerchuk So You Want to Start Your Own Blog (Ep. 125) How to Build a YouTube Channel (Ep. 134) How to Start Your Own Podcast (Ep. 133) How to Become a Published Author (Ep. 102) How to Give a Killer Speech (Ep. 212) Martin's Nighttime Flower photo Martin's Ant photo The Girl Who Fell Beneath Fairyland, by Catherynne M. Valente Ansel Adams on Wikipedia Ira Glass on Wikipedia This American Life podcast Study Advice From a Medical Student (Ep. 26) Weapons of Influence #1: Reciprocation (Ep. 186) Charisma on Command on YouTube Charisma on Command's The Rock video Charisma on Command's Chris Pratt video Matt Shirley on Instagram Lewis Howes on Instagram Display Purposes Anti Parallali on Instagram Taylor Swift on Instagram Want more cool stuff? You can find all sorts of great tools at my Resources page. You can also get a free copy of my book, 10 Steps to Earning Awesome Grades (While Studying Less), by staying up to date with the College Info Geek newsletter. Timestamps: 0:05:09 - Why grow your social media following 0:19:24 - Bad ways to grow you following 0:29:34 - Thoughts on posting daily and maintaining quality 0:35:15 - Sponsor: Hover (Buying a domain name) 0:37:48 - Sponsor: Todoist (Managing your tasks) 0:39:25 - Doing behind the scenes and over the shoulder content 0:40:25 - Celebrating your wins and interacting with your audience 0:43:16 - Figuring out which hashtags to use in your posts 0:52:00 - Understanding how the social media algorithms work 0:53:48 - Asking people to follow you and what makes us not follow someone 0:59:11 - Interacting with other people and being patient 1:01:50 - Conclusion If you enjoyed this episode, subscribe to the podcast on iTunes! It's easy, you'll get new episodes automatically, and it also helps the show gain exposure :) You can also leave a review! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.