There are, let's call it 10% of your content that contribute to 90% of your followers or subscribers. I had less than 10,000 followers on Instagram when one of my 60 second startup videos blew up. The idea came from me sitting on the toilet and thinking there was no Shark Tank in a digital first environment.
Episode 44: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) get into the grind of creating content for their businesses and how much effort and consistency it really takes to generate followers and views. From one 60-Second Startup video, Alex amassed 150k followers. Then, Jesse reveals details of his new business venture where they talk about balancing multiple businesses as a serial entrepreneur.
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