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334: Cognitive Bias in Life and Investing

Wealth Formula by Buck Joffrey

CHAPTER

Why Do People Buy High and Sell Low?

In the Savannah environment, it was very important for us to flee or fight in a survival situation. Warren Buffett knows about these cognitive biases and he gets his money in before the market moves. You are going to be ending up buying after the institutional investors have already made the market move based on your instincts and impulses. If you just react as how humans ordinarily react - selling low would be like running away from a saber to a tiger.

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