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29min chapter
#45 - Ted Schroeder, Markets...and the People Who Make Them
Practically Ranching
Fluctuations, Adaptation, and Consumer Demand
This chapter discusses the fluctuations in the market, the importance of adapting to changes, and the role of consumer demand in the hog and cattle industries. It emphasizes the need for producers to pay attention to price signals and highlights the success of the chicken industry in getting signals from consumers.
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