Long Form to Short Form

Today’s episode of Athletes Authority ON AIR is episode 94 with co-hosts Jordi Taylor and Karl Goodman. 

Today’s guest is Julius Dimataga, Digital Media Manager at the NSW Waratahs and co-owner of Butter Up clothing brand. Julius has spent the past 10 years working as a freelance content creator prior to doing the Waratahs and PILLAR Performance.  

In this episode, Julius discusses the importance of having an online presence for a brand or company, where he gets his inspiration from, the power of connecting with one individual when creating content, things to keep in mind for each platform, what the key do’s and don’ts are when seeking external videographers, how to get user attention, the power of influencer marketing and user generated content the importance of understanding the industry, starting Butter Up plus a whole lot more.

This episode has plenty of incredible insights for athletes, coaches wanting a unique insight into the digital media side of pro sport and a start up. 

Enjoy, and let us know what you think! 

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