How to be a B2B Product Manager by Zalando Product Leader
The Product Podcast
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The Difference Between B2B and B2C Product Management
The underlying process of building or working with both these kinds of products is largely the same. But based on my experience, I have noticed some key differences between when you build products for businesses or customers. In B2B and B2C, personas are designed a little differently from each other. The end user and the consumer is quite different from the buyer. So it actually requires a lot more conscious effort to build up empathy with customers and users in the B2B space.
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