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The Minimal Group Paradigm

Stuff To Blow Your Mind

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The Dilemma of a Shoe Company

In 1919, two brothers found a shoe company called Gabruda Dostler in Bavaria. After World War Two breaks out, Rudolph is drafted into the German army; Adolf starts Adidas. Their work continues until 1948 when they split over some personal issues. Residents became fiercely loyal to one brand of shoe and marriage across lines was discouraged.

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