
Direct Mail is Dead. Long Live Direct Mail
Banking Transformed with Jim Marous
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The Power of Direct Mail
direct mail is the ultimate in brand safety and scale. You don't have to worry about a crazy video being played alongside of some piece of content that is not representative of your brand. And you can reach the entirety of your addressable market because every individual who lives at an addressable household is reachable through direct mail. But arguably, I guess any channel can get saturated.
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