How to Score a Collaboration With the US Open

A lot of the great things that have come about through this business have just been good ideas that come up organically. I was playing tennis with someone who said, you should make a candle that smells like a can of tennis balls. And then I thought, well, the US Open happens in Queens and that's such a big New York event. Like, what if I reached out to the USTA and see if they wanted to partner with me? They had been wanting to create candles for a while, couldn't find a partner to do it with. And it was just right place at the right time. We're doing it again this year. It's a new candle, a new