Best of Wednesday 2024
Armchair Expert with Dax Shepard
00:00
The Ripple Effects of Targeted Influence
This chapter examines the profound impact a small group of doctors can have on prescription behaviors within the pharmaceutical industry, particularly in the context of the opioid crisis. It discusses how marketing strategies exploit this dynamic, leading to widespread health issues and public crises. The narrative draws parallels to the COVID pandemic, highlighting the concept of 'super spreaders' in both health and societal contexts, emphasizing the need for targeted strategies in managing epidemics.
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