19min chapter

Armchair Expert with Dax Shepard cover image

Best of Wednesday 2024

Armchair Expert with Dax Shepard

CHAPTER

The Ripple Effects of Targeted Influence

This chapter examines the profound impact a small group of doctors can have on prescription behaviors within the pharmaceutical industry, particularly in the context of the opioid crisis. It discusses how marketing strategies exploit this dynamic, leading to widespread health issues and public crises. The narrative draws parallels to the COVID pandemic, highlighting the concept of 'super spreaders' in both health and societal contexts, emphasizing the need for targeted strategies in managing epidemics.

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