2min chapter

The Bootstrapped Founder cover image

36: Being Small Is a Benefit: How to Leverage Being a Bootstrapper

The Bootstrapped Founder

CHAPTER

Creating a Real Life Picture for Your Business

We all know someone in a relationship or an acquaintance who decided to start that one thing. By making it clear that you are a person running a business, their expectations and capacity for understanding will increase significantly. Use your personal brand and motivation to be more relatable. People love narratives. And nothing is more attractive than erecs to riches on the dog story in the making that they can be part of.

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