NFTs: the brand opportunity in a volatile market
The Drum Podcast
00:00
NFTs - Are They Relevant to All Sectors?
I think that's the case for any kind of initiative that a brand takes it has to be authentic. I feel like a broken record because every time I talk about NFTs I bring up Team 17 which the gaming brand tries to launch NFTs and they did it without a very clear message beyond you know help us make money. The brands who are doing this well are the ones who can actually say well look we are offering utility or we're offering community or something else beyond just it's a revenue play for us. Are there some sectors that you think do utility really really well? Scott mentioned Coke before and he said their big drive is to in partnership with the virtue agency they they
Play episode from 14:20
Transcript
