The in Group Tribe

People form loyalties to groups that they've been assigned for really no very reason. Within a few minutes, almost they're behaving as if these are long lost brothers,. They're treating them as if they're members of an in group tribe. The same thing, i think, happens to sports fans. You can be sitting at home watching the t v all alone, and running around and jumping and cheering when your team wins. And this is what we found in the lap.