5min chapter

FiveThirtyEight Politics cover image

Campaign Throwback: 'The Economy, Stupid'

FiveThirtyEight Politics

CHAPTER

Strategic Messaging in the 1992 Election Campaign

Exploring the strategic messaging approach of the Clinton campaign in the 1992 election, focusing on the economy as a central point of attack against George H.W. Bush's administration. Emphasizing the crucial role of clear, repetitive communication in driving home campaign themes and effectively highlighting opponent weaknesses.

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