The Lipstick Index and Financial Trade-offs

In this episode, I sit down with Vivian Tu, aka @YourRichBFF, to talk about her incredible journey from trading equities on Wall Street to becoming a viral financial educator and content creator. Vivian shares how her immigrant upbringing shaped her money mindset, her leap from JP Morgan to BuzzFeed, and why she started creating videos to answer her friends’ financial questions.
We dive into the power of personal branding, the value of financial literacy, and how Vivian built her platform by breaking down complex financial concepts into relatable and actionable advice. She also opens up about her experience dealing with workplace challenges, the surprising moment her first TikTok video went viral, and how she turned her passion project into a multimillion-dollar business.
Whether you’re looking to better manage your money, grow your brand, or simply find inspiration, this episode is packed with gems you can’t miss.