🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)
In Growth We Trust: Marketing | Growth | Startups
Blending Creativity with AI in Marketing
This chapter examines the evolution of social media content production, focusing on the balance between visually appealing content and user-generated material. It highlights the role of AI tools in enhancing content quality and marketing effectiveness, especially for small businesses, while emphasizing the necessity of human creativity. The discussion also explores innovative offline marketing strategies and the importance of face-to-face interactions for gaining consumer insights.
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