Inside the Strategy Room cover image

126. Juergen Esser on creating value while advancing sustainability at Danone

Inside the Strategy Room

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The Reality of the Investment Fund - Carbon Credits

Jurgen den Bon: "We are reducing 4% of our carbon emission. We have 1 million tons of CO2" Den Bon has invested in livelihood funds that create carbon credits around the world, he says. The board was changing Jurgen's decision to go for a relatively low price because it would not change the way you look at the business case,"den Bon adds.

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